Are You Congruent?
Are you congruent with your brand and your message? Over the last couple of years I've worked and seen a number of great speakers who are in complete harmony with their message. Speakers like Christopher Rausch, Lisa Steadman, Tony Robbins and Henry "Gizmo" Williams just to name a few. They are in complete congruence with their brand and their message. Really great speakers like Lou Heckler and Larry Winget are exactly who they are on and off stage. Their message reflects the lifestyle they live as well as they life they've had. They tell great stories about the obstacles they've had to overcome, how they overcame them and what they learned. Organizations like Coke, IBM and extremely large banks like to hire these speakers for one reason: They are their message.
Unfortunately over the last number of years I've seen many speakers and small business owners really struggle with congruency. Some really believe in the adage, "Fake it till you make it." Unfortunately it's a fine line between faking it and lying. People can see right through a person who isn't completely honest with who they are. Once your clients have spotted incongruence they are unlikely to do business with you ever again. It takes very little time to run your business into the ground if you aren't honest with yourself and your clients.
I urge speakers and small business owners to keep it real. Don't make up stories that aren't completely true. Telling your audience you owned a coffee shop when all you ever did was serve coffee at your local donut shop is a career killer. Don't stand in a large conference hall, surrounded by 600 potential clients, and lead them to believe you have a million dollar business if you still live at home with your parents. People will learn the truth sooner or later and you'll lose any momentum you have. Let your struggles motivate and drive you to a very successful place. Never be too humble to say you're learning lessons and trying new things.
Once you're reached the pinnacle of success you'll be able to look back and share the stories of your climb to the top. You'll have credibility and a massive following. Be unfaltering in your honesty and you'll remain congruent with your message and your brand.
Until next time..Booya to you my friend...
President, Booya Seminars Inc.